Seeb is not Farsi. It can be used as a regular Latin font or a tool for Farsi education. Iranian audience: please remember to read from left to right. Seeb (apple) is a language pedagogy designed by Ghazaleh Etezal to familiarize the English speaker with written and spoken Farsi. It is a typographic bridge combining phonetics and gestural aesthetics with the Latin and Farsi alphabet. Seeb aims to use semiotics and visual learning to cultivate an appretiation for the poetic and calligraphic history, culture, and language of Iranians.
This was a semester-long project made possible in Greg Van Alstyne's Typeface Design 1 class in Fall 2007 at OCAD. It will soon be available for purchase. For comments feel free to give: sign@ghazalehdesign.com