seeb means apple in Farsi. Farsi (Persian/Iranian) is my first language. I was 10 when I came to Canada and I do not speak English at home. I can read and write Farsi, meaning I know what all the letters look and sound like. I love my country; I loved my childhood; I love my family and I love the fact that my name is a Farsi name that requires knowledge of Farsi pronounciation inorder to be pronounced correctly. All goes to tell you that seeb was a personal expression in a Typeface Design class with Greg Van Alstyne. He was encouraging since day one and as peculiar as it was, he was patient until I completed my original mandate.
I used a calligraphy pen and inked all these letters, then perfected them with Illustrator and assembled it as a font in TypeTool. I still have a lot of tweaking to do, but the most important part is communicating 'a new concept of understanding' (that's what the text on the right says).